A lightweight water-based facial serum designed to hydrate, smooth and refresh the skin while helping improve the appearance of expression lines, puffiness and uneven-looking skin tone.
7 Day Cosmetics VIP Serum is a multifunctional daily facial serum created for skin that needs hydration, smoothness, freshness and a more lifted-looking appearance.
The formula combines hydrating ingredients, botanical extracts, antioxidants and targeted cosmetic actives to support a smoother, softer and more refreshed appearance.
It is especially suited to mature skin and to anyone who wants a simple serum that combines several skincare goals in one step: hydration, smoothing, skin tone, expression lines and the appearance of puffiness.
Why choose 7 Day Cosmetics VIP Serum?
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Hydrates and softens — PENTAVITIN® helps maintain long-lasting skin hydration and improves the feeling of smoothness and softness.
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Helps smooth the appearance of expression lines — Gatuline® Expression is a cosmetic active used to improve the appearance of expression lines and skin smoothness.
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Supports a more lifted-looking appearance — the combination of botanical extracts and cosmetic actives helps the skin look smoother, firmer and more refreshed.
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Helps reduce the appearance of puffiness — caffeine and botanical ingredients support a fresher-looking appearance, particularly in areas prone to puffiness.
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Helps improve the appearance of uneven skin tone — antioxidant-rich botanical extracts support a brighter, more even-looking complexion.
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Lightweight daily texture — the water-based serum absorbs easily and fits naturally into both morning and evening routines.
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Multifunctional formula — designed to address several visible signs of skin ageing and fatigue without requiring a complicated routine.
Key ingredients
Gatuline® Expression
Gatuline® Expression is a cosmetic active derived from Acmella oleracea. It is used in skincare formulas designed to smooth the appearance of expression lines and improve the look of skin smoothness.
PENTAVITIN®
PENTAVITIN® is the trade name for Saccharide Isomerate, a skin-hydrating ingredient known for its ability to bind to the skin and support long-lasting moisturisation.
It helps leave the skin feeling hydrated, soft and comfortable.
Caffeine and coffee-derived actives
The formula contains caffeine and other naturally derived xanthine compounds. Caffeine is widely used in cosmetic formulations designed for tired-looking and puffy-looking skin.
Together with the botanical extracts in the formula, these ingredients contribute to the serum's refreshing and revitalising skincare profile.
Centella asiatica
Centella asiatica is a botanical ingredient traditionally used in skincare formulations for its soothing and skin-conditioning properties.
Green Tea Extract
Green tea extract is naturally rich in antioxidant compounds and is used in skincare to help protect the skin from environmental oxidative stress and support a healthy-looking complexion.
Barbados Cherry Extract
Barbados cherry (Malpighia glabra) is a botanical source of antioxidant compounds and contributes to the formula's skin-conditioning and brightening profile.
Bogbean Extract
Bogbean (Menyanthes trifoliata) extract is included as part of the formula's botanical antioxidant complex.
Who is VIP Serum for?
VIP Serum is designed for adults who want a lightweight, multifunctional serum for daily facial care.
It is particularly suitable for skin that shows:
- expression lines;
- loss of smoothness;
- signs of dehydration;
- puffiness or a tired-looking appearance;
- uneven-looking skin tone;
- visible signs of skin ageing;
- a need for more softness and comfort.
It can be especially appealing to women 35+ who want a simple but effective daily serum rather than a complicated collection of separate products.
How to use VIP Serum
- Apply a small amount to clean, dry facial skin.
- Gently massage until absorbed.
- Use morning and evening.
- For a complete lifting and hydration routine, follow with 7 Day Cosmetics VIP Cream.
The serum can also be used independently with your usual moisturiser.
Where does it fit in your routine?
Cleanse → VIP Serum → Cream → SPF in the morning
The serum is the treatment and hydration step between cleansing and moisturising.
VIP Serum + VIP Cream
VIP Serum and VIP Cream are designed to complement each other.
The serum provides a lightweight, hydrating treatment step, while the cream adds richer moisturisation and supports the skin's overall appearance.
Together they create a simple Lift + Hydrate + Resculpt routine.
What makes VIP Serum different?
VIP Serum combines several functions in one lightweight formula:
Hydration + smoothing + expression-line care + antioxidant support + refreshed-looking skin + appearance of reduced puffiness.
Instead of building a routine around many separate targeted products, the formula is designed to address several everyday skincare needs in one serum.
Frequently Asked Questions
What is VIP Serum?
VIP Serum is a lightweight, water-based facial serum designed to hydrate, smooth and refresh the skin while improving the appearance of expression lines, puffiness and uneven-looking skin tone.
What does VIP Serum do?
It provides hydration and helps improve the appearance of skin smoothness, expression lines, puffiness and uneven-looking skin tone.
Is VIP Serum suitable for mature skin?
Yes. The multifunctional formula is particularly suitable for adults who want to address visible signs of skin ageing, dehydration, expression lines and loss of smoothness.
Is VIP Serum suitable for dehydrated skin?
Yes. The water-based formula with PENTAVITIN® and glycerin is designed to support long-lasting hydration and leave the skin feeling soft and comfortable.
Can I use VIP Serum every day?
Yes. VIP Serum is designed for daily use in the morning and evening.
Can I use VIP Serum in the morning?
Yes. Apply it to clean skin before your moisturiser and daytime SPF.
Can I use VIP Serum at night?
Yes. Apply it after cleansing and before your evening cream.
Does VIP Serum help with expression lines?
The formula contains Gatuline® Expression, a cosmetic active specifically used in skincare formulations designed to smooth the appearance of expression lines.
What is Gatuline® Expression?
Gatuline® Expression is a cosmetic active derived from the plant Acmella oleracea. It is used in skincare to smooth the appearance of expression lines and improve the look of skin smoothness.
Does VIP Serum help with puffiness?
The formula contains caffeine and botanical ingredients commonly used in skincare for tired-looking and puffy-looking skin. It is designed to help the skin appear fresher and less tired.
Does VIP Serum hydrate the skin?
Yes. PENTAVITIN® (Saccharide Isomerate) is included to support long-lasting skin hydration and leave the skin feeling soft and smooth.
Can I use VIP Serum around the eyes?
Avoid direct contact with the eyes. Because the eye area is particularly delicate, apply carefully around the orbital area rather than directly into the eyes.
Can I use VIP Serum with other skincare products?
Yes. VIP Serum can be incorporated into a simple skincare routine. Apply it after cleansing and before your moisturiser or cream.
Should I use VIP Serum with VIP Cream?
They are designed to complement each other, and using them together creates a more complete Lift + Hydrate routine. However, the serum can also be used with another moisturiser.
Is VIP Serum suitable for sensitive skin?
The formula contains active botanical and cosmetic ingredients that may not be suitable for everyone with highly sensitive or reactive skin. If your skin is sensitive, introduce the product gradually and discontinue use if irritation occurs.
Who should avoid VIP Serum?
Do not use on skin with damaged capillaries or reticular veins. Avoid contact with the eyes. If irritation or burning occurs, discontinue use.
Ingredients / INCI
Aqua, Polyacrylate Crosspolymer-6, Glycerin, Malpighia Glabra Fruit Extract, Equisetum Arvense Extract, Menyanthes Trifoliata, Camellia Sinensis Extract, Centella Asiatica Leaf Extract, Acmella Oleracea Extract, Hydrogenated Ethylhexyl Olivate, Hydrogenated Olive Oil Unsaponifiables, Saccharide Isomerate, Caffeine, Potassium Sorbate, Theobromine, Methyl Xanthine, Paraxanthine, Polysorbate 20, Hydrolyzed Wheat Protein Powder, Sodium Benzoate, Tetrasodium Glutamate Diacetate, Lactic Acid, Citrus Grandis Peel Oil, Cymbopogon Schoenanthus Oil.
Caution
People with sensitive skin may experience a temporary burning sensation or local redness. Do not use on damaged capillaries or reticular veins. Avoid contact with the eyes. If contact occurs, rinse immediately with water. Keep out of reach of children.
Product details
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Product: VIP Serum — Lift, Hydrate, Drainage
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Size: 50 ml
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Product type: Facial serum
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Texture: Lightweight water-based serum
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Use: Morning and evening
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Skin routine step: Serum / treatment
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Main functions: Hydration, smoothing, expression-line care, refreshed-looking skin, appearance of reduced puffiness
The 7 Day Cosmetics approach
7 Day Cosmetics combines science-informed skincare with carefully selected botanical ingredients and a simple approach to daily skincare. The goal is not to make skincare complicated. The goal is to choose multifunctional formulas that fit into a routine you can actually maintain.
Less, but better.
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